Entertainment business covers a broad coverage of film, music, theatre, media, gaming, museum, arts and cultural events and performances. It has been rapidly developing in Hong Kong, the Mainland, and across the globe in recent years. Technologies and new forms of monetization are also changing the viewer experience drastically. Global entertainment businesses need specialists who can perform a wide range of duties, support and champion the fast-evolving new forms of audience engagement and industry development.

This transdisciplinary programme is open to students from all academic backgrounds. Business-minded students who wish to pursue a career in the entertainment business and/or arts, cultural and creative industries should apply.


Curriculum Framework

The BA (Hons) in Business Administration (Global Entertainment) programme aims to nurture collaborative and impactful business leaders who are well-versed in both creative industries and entertainment business. It adopts a highly flexible structure. In the first two years, students take a series of transdisciplinary common core courses and knowledge-specific common core courses. In the senior years, they have the flexibility and free options to explore a range of theory and research across the disciplines of arts and business, such as elective courses related to content development, finance, marketing, administration, distribution, audience development, curation and beyond.


"Go-Beyond" - Programme Features

Transdisciplinary Collaboration Project
Go beyond your discipline to collaborate with like-minded practitioners from different fields to pursue transdisciplinary practice across the arts, business, science, and technology.

Global Field Trip
Go beyond Hong Kong to gain regional and global exposure, acquiring first-hand knowledge of entertainment business operations.

Industry Internship
Go beyond campus to receive early exposure to professional work experience. 

Honours Project
Go beyond existing knowledge to conduct in-depth research on real-life cases under the guidance of professors and industry experts, and develop a business proposal or research paper. 

Industry Seminars
Go beyond textbook to tap into the knowledge of industry expert and build your own professional network

Overseas Exchange Programme
Go beyond your own culture to take credit-bearing courses overseas during the semester or summer holiday and explore the host country.


Career Prospects

Graduates of the programme will develop transdisciplinary skills, creativity, intercultural awareness and entrepreneurial mindset. These qualities enable them to facilitate creative content creation and delivery. They may also take up business positions in administration, marketing, distribution, and project or event management within the entertainment, arts, culture and creative industries. Graduates will be effective in running business operations, engaging the public audiences, and enhancing customer services and front-stage experiences. Their employers include entertainment businesses, creative industries, cultural venues, museums, exhibition spaces, performance venues, art groups, NGOs and foundations, art traders, event organisers, and the Government.


Facilities

Students will study in the existing facilities of HKBU while also benefiting from the state-of-the-art facilities in the Jockey Club Campus of Creativity.


Admission Requirement

The programme follows the University's general admission requirements. Applicants must meet the basic admission requirements of Hong Kong Baptist University. Candidates are required to submit a portfolio and may be invited to attend an interview. Admission will be based entirely on a holistic assessment, which considers academic performance, portfolio, and interview performance.

Applicants should demonstrate a strong interest and passion for the entertainment, arts, culture, and creative industries. For further details, please refer to the programme website.