Hong Kong Metropolitan University
Hong Kong Metropolitan University
（此部分只提供英文版本。）
本頁資訊（除Statistics外）由院校提供。若本頁資訊與院校網站所列的資訊有任何差異，則以後者所載為準。
如有任何查詢，請與相關院校聯絡。
JS9266
Bachelor of Business Administration with Honours in Marketing 市場學榮譽工商管理學士
BBA(Hons)Mkt
Short Description
This Marketing programme prepares students for exciting careers in areas such as marketing communications, advertising, public relations, product and brand management, and digital marketing. The curriculum covers both core marketing knowledge and cutting-edge topics like experiential marketing, social media and digital marketing, and the use of artificial intelligence and big data in e-retailing and marketing analytics. Students also gain real-world experience through internship and experiential learning opportunities, helping them apply what they learn and build strong, industry-ready skills.
Remarks:
-
Programme Website
Requirements
- Programme Entrance Requirements
- General Entrance Requirements
| Core Subjects | Minimum Level |
|---|---|
| CHINESE LANGUAGE | 3 |
| CITIZENSHIP AND SOCIAL DEVELOPMENT | Attained |
| ENGLISH LANGUAGE | 3 |
| MATHEMATICS COMPULSORY PART | 2 |
| Elective Subject(s) | Minimum Level |
|---|---|
| ANY 2 SUBJECTS | 2 |
Applicants with previous HKDSE subject result of A040 ‘Liberal Studies’ will be used as an alternative to the core subject requirement of A045 ‘Citizenship and Social Development’.
- Unless otherwise stated in the Programme-specific subject requirements, HKDSE Category B subjects (Applied Learning) with attainment at “Attained” or above, or Category C subjects (Other Languages) at specified levels, can be considered as elective subjects, and up to 2 Applied Learning subjects (excluding Applied Learning Chinese) will be recognized as electives.
- Mathematics Extended Part (i.e., Module 1 (Calculus and Statistics) / Module 2 (Algebra and Calculus)) will be counted as an elective subject. If applicants have taken both Module 1 and Module 2, only the module with the best result will be taken into consideration.
- Non-Chinese Speaking (NCS) applicants, who have met the specified circumstances as announced by the Education Bureau (EDB), can use the following qualifications to replace HKDSE Chinese Language level 3 to meet the entrance requirement for Chinese Language:
- ‘Attained’ or above in HKDSE Category B (Applied Learning Chinese); or
- Grade E or above in GCE (A-Level / AS-Level) Chinese ; or
- Grade C or above in GCE (O-Level) Chinese ; or
- Grade C / Grade 4 or above in GCSE / IGCSE Chinese
For programmes with specific entrance requirements on the Chinese Language proficiency, please click here for details. - In addition to the General Entrance Requirements, individual programmes may require specific subject requirements. Also, some programmes may give higher weighting to certain subjects, core and/or elective, and some may also grant preference to certain elective subjects in admission selection. Please refer to the ‘Programme-specific subject requirements’ for details or click here.
- The University accepts combined results of the HKDSE examination. The best results will be considered for meeting the admission requirements and for the calculation of admission scores.
Calculation of scores for applicants with more than 1 sitting in HKDSE Examination
HKMU will consider the best grade attained in a particular subject from any sittings of the HKDSE examination taken by the applicant. There is no grade penalty for multiple sittings.
First Year Tuition Fee
HK$ 99,090
Estimated Programme Fees
1st year: HK$99,090
Whole Programme: HK$396,360
Estimated Programme Fees after deducting NMTSS subsidy (HK$35,120/year), if applicable
1st year: HK$63,970
Whole Programme: HK$255,880
Remarks:
- The composite tuition/programme fees listed above have included laboratory/practicum/immersion course fees, etc., if applicable.
- Non-subsidised tuition fees will be charged to students who are not eligible for the NMTSS subsidy.
- There will be an annual adjustment of tuition fees which will be capped at the actual Composite Consumer Price Index (CCPI) to be announced by the Government. The estimated composite tuition/programme fees for the whole programme have not yet taken the CCPI for the second to fourth (or fifth) year, i.e. 2028/29 to 2030/31 (or 2031/32) academic year, into account.
- Students, who fulfilled the stipulated requirements set by the Education Bureau (EDB), are eligible for the Non-means-tested Subsidy Scheme for Self-financing Undergraduate Studies in Hong Kong (“NMTSS”) provided by the Government.
- The NMTSS subsidy amount of HK$35,120/year set out above is for the 2026/27 academic year (AY). The NMTSS subsidy amount for the 2027/28 academic year is to be announced by the EDB.
- A student’s eligibility for the NMTSS and the annual subsidy amount allocated in an academic year is subject to EDB’s final approval.
- The NMTSS is available only to eligible students. For details of the scheme and eligibility, please visit https://www.cspe.edu.hk/en/nmt/.
Contacts
Statistics
Application Statistics (after Modification of Programme Choices)
| Year | Band A | Band B | Band C | Band D | Band E | Total |
| 2026 | 476 | 799 | 875 | 946 | 953 | 4049 |
| 2025 | 313 | 599 | 594 | 696 | 782 | 2984 |
| 2024 | 207 | 423 | 547 | 629 | 629 | 2435 |
| 2023 | 167 | 313 | 420 | 512 | 597 | 2009 |
Offer Statistics (as at the Announcement of the Main Round Offer Results)
| Year | Band A | Band B | Band C | Band D | Band E | Total |
| 2026 | 84 | 39 | 28 | 26 | 37 | 214 |
| 2025 | 59 | 32 | 18 | 11 | 0 | 120 |
| 2024 | 49 | 31 | 0 | 0 | 0 | 80 |
| 2023 | 32 | 16 | 6 | 5 | 4 | 63 |